"I had studied the Iraqis in great detail in their battles against the Iranians. I knew what their strengths and weaknesses were. I also knew the forces I had under my command, and I knew what their strengths and weaknesses were. I adopted a campaign plan that capitalized on using our strengths against their weaknesses - and avoided their strengths, and avoided our weaknesses. That's a pretty good strategy for any kind of business you're in."